Last November, Borgo Egnazia, the renowned luxury resort in the heart of Puglia, hosted the Do Not Disturb 2024 edition. Known for bringing together the best in International Luxury hospitality, this exclusive event attracts industry leaders, innovators, and visionaries from around the world. Do not Disturb is an exclusive global private travel community and event by This is Beyond that connects 125 top buyers, 15 global Media and 140 high-end suppliers worldwide.
DND, with Indigenous Experiences, also showed the best of the experiences of the territory of Puglia Region, from ceramic workshops to vintage car rides, from bike tours and yoga sessions to Art & Historical towns tours, from cooking classes to over the top moments like the private lunch organized for 300 guests on the Polignano a Mare historical bridge, that was closed, for the very first time in history, for this special occasion. The “Do Not Disturb” lunch on the bridge wasn’t just a meal; it was an experience, an invitation to relax, reflect, and enjoy the perfect fusion of nature and gastronomy.
DND event took place in mid-November 2024, just as the summer crowds have waned and the region enters a more tranquil phase. The cooler temperatures and clear skies of the autumn season added a crispness to the air, making the lunch not only a visual feast but also a sensory one. Among the DND standout exhibitors like Belmond, Bliss Maldives, Cheetah Plains, COMO Parrot Cay, Mamula island, Reschio and many others, this year was Trullo Mo’, a unique example of luxury accommodation that perfectly embodies the charm and elegance of Puglia’s iconic trulli.
The Elegance and Uniqueness of Trullo M0′, located in Cisternino, were appreciated by all the luxury travel agents that attended this year’s DND because of the refined Architecture and contemporary comfort as well as for the beautiful Nature in the property with thousand-year-old olive trees and cosy spaces that can guarantee total privacy for VIP guests. There is no other place like Trullo MO’ in Puglia because of its aesthetics, which combine local elements and contemporary luxury in a peaceful and timeless atmosphere.
These charming conical stone houses, emblematic of the region, are synonymous with the area’s rich heritage, but Trullo Mo’ has reimagined the classic Trullo experience with a contemporary design twist. The space fuses traditional Apulian architecture with modern luxury, creating a sophisticated yet intimate setting for those seeking the perfect escape in the Italian countryside. The design of Trullo Mo’ pays homage to the region’s centuries-old craftsmanship, while incorporating sleek, minimalist interiors. The carefully curated spaces feature high-end furnishings, cutting-edge technology, and an open-plan layout that seamlessly blends indoor and outdoor living. Large windows frame breathtaking views of the surrounding olive groves and vineyards, ensuring that nature remains a central element of the guest experience. Trullo MO’ with Trullo delle Dame and Trullo dei Pumi and a new upcoming Trullo that will open by the end of 2025 represents the ultimate excellence of accommodation in Puglia.
Mo’ Trullo, which serves as both a luxury retreat and an architectural gem, stands as a symbol of Puglia’s rising prominence in the global luxury tourism market. One of the key features of Trullo Mo’ is its ability to offer bespoke services and personalized experiences. Whether it’s a private chef, a curated wine tasting in the region’s famous vineyards, or a guided tour of the nearby UNESCO World Heritage sites, guests can immerse themselves fully in the local culture while enjoying the finest amenities. The combination of personalized service and an authentic yet luxurious setting makes Trullo Mo’ an ideal destination for those seeking an exclusive and immersive experience in Puglia.
Trullo Mo’ exemplifies the growing trend of luxury accommodations in Puglia, a region that has become increasingly popular among discerning travelers. Once known primarily for its picturesque coastal towns and historical centres, Puglia is now attracting attention as a hub for high-end tourism. The region’s unique blend of natural beauty, rich culture, and innovative design makes it a prime location for luxury accommodations that offer comfort and a deep connection to the local landscape.
Borgo Egnazia, where Do Not Disturb 2024 took place, is a prime example of the region’s rising status as a luxury destination. The resort is known for its impeccable service, world-class amenities, and dedication to preserving the traditional Apulian aesthetic while providing modern comforts. Events like Do Not Disturb further cement Puglia’s reputation as an emerging luxury hotspot, focusing on the seamless integration of tradition and innovation.
As Puglia continues to gain recognition on the global stage, accommodations like Trullo Mo’ are playing a pivotal role in shaping the future of luxury tourism in the region. With an emphasis on bespoke services, design excellence, and an authentic local experience, luxury accommodations in Puglia are setting a new standard for exclusive travel experiences.
The Do Not Disturb event in November 2024 showcased the evolution of luxury hospitality and highlighted Puglia’s growing influence in international tourism. With destinations like Trullo Mo’ leading the charge, Puglia is well-positioned to remain at the forefront of luxury travel for years. For those looking to experience the magic of Puglia in unparalleled comfort and style, Trullo Mo’ offers a sophisticated yet intimate way to immerse oneself in the region’s beauty, culture, and history. The event at Borgo Egnazia was just a glimpse into the future of luxury accommodation in this stunning Italian region, and with examples like Trullo Mo’, Puglia is undoubtedly a destination to watch.
Following the successful edition in 2024, Do Not Disturb will return from 10th to 14th November 2025 at Borgo Egnazia, confirming the partnership with Puglia Region. True exclusivity waits for you here.
Discover even more @ https://donotdisturb.co
Article edited by Diana Da Ros