Some jewelry events are built around scale, visibility, and spectacle. PRECIOUS ROOM by Muriel Piaser has always followed another path: intimacy, selection, conversation, and the pleasure of discovery. Since its creation, the concept has stood apart as a curated salon where fine jewelry, high fantasy jewelry, and, increasingly, precious accessories are presented in a more personal and refined atmosphere. Behind this vision is Muriel Piaser, a fashion veteran with an instinctive understanding of image, timing, and encounter. Known for her energy, elegance, and sharp eye for emerging creative voices, she has built PRECIOUS ROOM not simply as an event, but as an ecosystem. Her long experience in prêt-à-porter, women’s accessories, and international brand development gave her the tools to imagine a format capable of connecting designers, buyers, collectors, the press, and connoisseurs in a setting that feels both professional and convivial.
Muriel Piaser
From its early editions, PRECIOUS ROOM anticipated several ideas that have since become central to the luxury conversation. During the Covid period, when the industry was forced to rethink the meaning of presence, Muriel Piaser understood very early that the future would not be exclusively physical or digital, but a combination of both. Her “phygital” intuition, bringing together the physical salon and digital visibility, proved to be more than a temporary response to a crisis. It became part of the DNA of the project. Her motto, “consume less but better,” remains one of the strongest keys to understanding PRECIOUS ROOM. In a market often dominated by speed, repetition, and overexposure, this statement feels more contemporary than ever. PRECIOUS ROOM is not about quantity. It is about discovering niche brands, giving them the right context, and presenting them to an audience of selected connoisseurs.
The location is also part of the vision. PRECIOUS ROOM takes place in the 2nd arrondissement of Paris, at Palais Vivienne, the former Hôtel de Montmorency-Luxembourg. With its sumptuous Empire-style interiors dating from the early 19th century, the building offers the kind of setting that immediately changes the rhythm of an encounter. It is elegant without being cold, historical without feeling frozen, and intimate enough to allow jewels and objects to be truly seen. Held twice a year in conjunction with Paris Haute Couture Week, PRECIOUS ROOM has become a regular rendez-vous for jewelry professionals, designers, buyers, collectors, and the press. Yet despite its growth, it has preserved the atmosphere of a salon rather than a large commercial fair. Its strength lies precisely in this balance: international ambition, but human scale; professional relevance, but warmth and conviviality. Muriel remains the hostess, the curator, and the eye behind the experience.
The next edition of PRECIOUS ROOM by Muriel Piaser will take place on Tuesday, July 7 and Wednesday, July 8, 2026, from 10 AM to 7 PM, at Palais Vivienne, 36 rue Vivienne, 75002 Paris, in the “Morning Panoramas” rooms. For this edition, Muriel Piaser presents around 30 brands, with only 20% French exhibitors and 80% international participants from countries including Germany, Korea, India, Greece, Bahrain, the United Kingdom, Georgia, and Italy. This balance reflects the increasingly global language of contemporary jewelry and accessories, while maintaining a distinctly Parisian frame.
ALKMI
This edition also confirms a theme that feels especially relevant today: the return of the accessory. Not the accessory as a secondary object, but as a precious statement, a piece of identity, a form of adornment in its own right. Muriel Piaser speaks of her desire to democratize jewelry through the prism of fashion, by including objects that move between function, beauty, and preciousness. In an interview, Muriel Piaser explains the spirit of the salon in these words: “The spirit of Precious Room is a hybrid concept, more than a trunk show; an intimate, curated luxury experience that highlights craft, thoughtful design and emotional value over mass trends. A quiet, refined atmosphere where jewels feel treasured, tactile materials, artisanal techniques and strong narratives invite slow looking and personal connection.”
Her selection criteria are equally precise: “craftsmanship and quality, excellence in material, finish and technique, with narrative and emotional resonance and strong storytelling.” This vision is particularly visible in the way PRECIOUS ROOM opens the dialogue between jewelry and glamorous accessories. Temyris, for example, revives the concept of beauty minaudières by creating precious make-up accessories adorned with hard stones. Betremant Paris explores the refined encounter between high leather goods and jewelry, while Valérie Valentine, with twenty years of expertise, brings her universe of hair accessories for weddings and elegant occasions. Atelier Cornet completes this expanded vision with elegant leather cases designed to protect, enhance, and celebrate precious jewels and accessories.
Betremant Paris
Temyris
The idea is not simply to add accessories to a jewelry event. It is to recognize that the borders of adornment have shifted. A bag, a minaudière, a hair ornament, a jewel for the hand, a leather case, or a feather cuff can all become part of the same emotional and aesthetic vocabulary when they are made with intention, craftsmanship, and narrative strength. Among the designers present, Youngsun Nam brings a romantic and poetic sensibility, already noticed during Roma Jewelry Week. ByTelli, from Istanbul, offers a more modern and avant-garde language, while Swiss-based designer Francesca Cassani explores a universe deeply connected to art. In her work, the decomposition of forms becomes a way to isolate fragments and then recompose them with harmony. Her roots lie in deconstructivism and experimentation, yet the result remains refined and wearable.
Francesca Cassani
Grafite Noir creates jewelry with a powerful visual identity, combining sculptural forms and dark metallic finishes in a language that feels both contemporary and timeless.
Grafite Noir
From Paris, Stéphanie Surer brings the eye of a former art director and a fascination for the infinitely small: the idea that a jewel held in the palm of the hand can contain an entire life. Zarapkhana, from Georgia, draws inspiration from national motifs such as the Cross of Saint Nino, also known as the grapevine cross. With Irakli Nasidze, the brand carries within it a strong cultural memory.
Zarapkhana
Stéphanie Surer
Another particularly intriguing presence is Schiller, founded by Georg Schiller. His jewelry seems to open a dialogue between nature, mythology, and the invisible world. There is something sacred, almost spiritual, in his approach: from treasure-box engagement rings with hidden mechanisms to creations inspired by Greek mythology, crosses, skulls, and funerary masks. His “Cascade” necklace, imagined for angels, expresses this tension between ornament, symbol, and metaphysical imagination. Winner of the INHORGENTA Award in the category Design Newcomer of the Year, Schiller represents one of the most singular voices in the selection. Also striking is the poetic concept of Astrid Pommeret, who creates wearable works of art using feathers, natural pigments, 24-carat gold leaf, and woven metal. Her universe transforms delicate materials into entirely handmade pieces inspired by ancestral techniques and savoir-faire. Her colorful hand jewels, evening bags, and feather cuffs suggest a form of adornment that is both intimate and theatrical, fragile and precious.
Astrid Pommeret
What connects these very different creators is not a single style, but a shared sense of authorship. PRECIOUS ROOM does not look for uniformity. It looks for identity, craftsmanship, material intelligence, and emotional resonance. This is what makes the selection meaningful: each brand has its own voice, yet all belong to a wider conversation about what jewelry and adornment can be today.
Maison PR
The cultural dimension of PRECIOUS ROOM is also reinforced by its program of jewelry talks, which drew standing-room-only audiences and brought a multimedia layer to the event. The 2026 edition includes two talks on Wednesday, July 8: “Precious Vanities” by Laura Astrologo Porché and “AI in the Service of Jewelry” by Amine Allali of Canova. These two subjects reflect complementary directions in contemporary jewelry discourse: heritage, symbolism, and vanitas on one side, technology and artificial intelligence on the other.
Mimos Ring
This cultural dimension is essential. PRECIOUS ROOM is not merely a showcase where brands are displayed. It is a place where jewelry is discussed, contextualized, and experienced. The event functions as a salon in the true sense of the word: a space for encounters, ideas, discoveries, and conversations.
At Palais Vivienne, PRECIOUS ROOM is not simply an event. It is a personal vision that has matured over time. It reminds us that jewelry is not only about precious materials, but about presence, memory, gesture, and encounter. Sometimes true luxury does not need noise or scale. It begins in a room, with a conversation, a jewel, an object, and the intuition of a woman who understood early on that the future of adornment would be both physical and digital, precious and personal.
Discover more @ www.precious-room.com
Article edited by Laura Astrologo Porché
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