The beautiful marble quarries of Carrara and Panama Beach Versilia by Borsalino in Marina di Pietrasanta provided exceptional backdrops for the Maison’s new Spring-Summer 2023 campaign. Shot by photographer Joseph Cardo, with the artistic direction of Brand Curator Giacomo Santucci, the campaign images translate and celebrate the collection’s spirit dedicated to two of Earth’s most natural originating elements of Air and Water.
“The physical and inner journey of Borsalino to discover beauty continues,” declares Brand Curator Giacomo Santucci, “This new campaign creates a way for the Spring-Summer 2023 collection hats to dialogue with the landscapes of the Apuan Alps and the Tyrrhenian coast: allowing nature and the collection to interact and render a surreal and unexpected effect.”
“The campaign is a unique tribute to the beauty of nature and the creativity of the Borsalino collection.” declares photographer Joseph Cardo, “Light played a fundamental role in both contexts, especially when set against the Carrara quarry, where the reflection of the marble creates an unexpected play on shadowed black and white and elegant chromatics.”
The Campaign, which will preview for the new season in all Borsalino boutiques and across the brand’s social platforms, stars protagonist models: Giulia Noemi Crognale, Heeyeon Kim, Emmanuel Leonardi and Tommaso Scrivani.
The imagery was captured in the locations of the Bettogli n.67 marble quarry of the group La civiltà del marmo of Carrara and the Panama Beach Versilia by Borsalino, the luxury destination recently inaugurated in 2022 in Marina di Pietrasanta thanks to the collaboration between the Made in Alessandria Maison and entrepreneur Gualtiero Vanelli.
Photo Credits: Joseph Cardo
Discover even more @ Borsalino World
Article edited by Mark Sommers