Gucci has opened a new shop in Chengdu, China, impressing its customers with its creative interior design and chic collection. The space infuses the atmosphere of Renaissance Futurism, combining the beauty and elegance of the past with the revolution and boldness of the future. The Gucci shop is nothing short of divine, resembling the Garden of Eden in its beauty, enchanting the visitors with its picturesque imagery, mesmerising movements and deep colour palette.
The innovative interior design was developed by Random Studio, a Certified B Corporation based in Amsterdam and Paris. The company drew inspiration from the Renaissance tradition of Gucci’s hometown Florence, blending it with the flora and fauna of Chengdu and its surroundings, known as the “Country of Heaven” and the “Land of Abundance”. To bring the creative vision to life, Random Studio’s high-skilled professionals turned to Artificial Intelligence (AI) technologies. The final product is truly breathtaking.
The walls of the 3-story store are covered with 33 LED screens, across which the visitors see the ever-changing digital fresco. The dreamlike landscape showcases a charming combination of Italian architecture and Sichuan nature: Florentine houses and cathedrals again the backdrop of cherry blossoms, dazzling mountains, blooming hibiscus flowers, enchanting hills and rivers, inhabited by cranes, Chinese symbols of happiness and immortality.
The digital fresco unfurls in perfect synchrony with its own circadian rhythms, gracefully transitioning through the tapestry of morning, afternoon, and night. As the once-static architecture undergoes a captivating metamorphosis, the visitors, guided by the AI-generated large and graceful butterfly, embark on a journey, different each time, depending on the hour of the customer’s arrival.
Not only do the paradise landscapes demonstrate beauty and create a unique artistic framework for the Gucci collection presented in the new store, but also prove that in the right hands, AI can serve as a great tool to produce a masterpiece. The designers of Random Studio explained that the project took a lot more than simply asking AI technologies to mix Florentine architecture and Chengdu nature: the images had to be refined by humans so that every single detail was impeccable and every element was attended to. The result speaks for itself.
The Gucci Chengdu store is a truly magical space. Spacious in itself, its grandeur is enhanced thanks to the inclusion of panoramic glass windows to alternate with the intense AI imagery. The ceiling is designed in the form of shining light-reflective honeycombs that sweeten the ambience.
The entrance is adorned with a design that evokes large mermaid scales: it is clear from the very first minute this Gucci shop is going to transport its customers into the land of art, allure, and opulence.
Article edited by Anastasia Fedosova