Vicenzaoro, the international gold and jewelry tradeshow, hosted by Italian Exhibition Group (IEG) and managed by Marco Carniello, Global Exhibition Director Jewellery & Fashion, will celebrate its 70th anniversary at the Fair of Vicenza in January 2024.
Marco Carniello
Scheduled from January 19th to 23rd, this edition (VO70) marks a significant milestone as the world’s premier gold and jewelry B2B event. Over the course of 70 years, Vicenzaoro has transformed into one of the top three B2B jewelry fairs globally. This accomplishment has been made possible through to the collaborative efforts of companies, customers, buyers, institutions, associations and the media. Established in 1954 as a local excellence trade fair named the Vicenza Goldsmith Exhibition, it underwent a significant transformation in the 1980s adopting the name Vicenzaoro.
Vicenzaoro historical picture – credit Borracino
Throughout the decades, it has nurtured a substantial legacy of relationships, expertise and values, firmly establishing itself as the go-to platform for the global jewelry industry. The celebration of its anniversary represents a significant milestone for the exhibition and its community. This not only underscores the ongoing growth and fortification of its strategic market leadership but also enhances its global presence.
Visitors, dealers, jewelry lovers, buyers and media will be able to discover the latest proposals, explore styles and designs and be inspired by meeting the most cutting-edge designers. On display are high-end jewelry creations and goldsmithery, showcasing the latest collections from Made in Italy and international excellence, along with the most advanced technologies for production and processing, thanks to the concurrent international goldsmith machinery exhibition T.GOLD – components and semi-finished products, diamonds and precious stones, services, visual merchandising and packaging.
FOPE – Bubble Ring
“The Jewellery Boutique Show” by IEG, always attentive to capturing key themes in the global jewelry industry, will unveil in preview the most important trends of 2024. Everything is set for the celebrations of the 70 years of Vicenzaoro: a long tradition projecting towards the future, as highlighted by the claim: The Heritage for Tomorrow.
Roberto Coin – Love in Verona Collection
The exhibition – The heart of the celebrations will be an exhibition that delves into the 70- year history of the fair, set up in the pavilions during the January edition and organised into seven stages, each dedicated to a specific decade. It will feature the themes, places, treasures, personalities and statistics that have contributed to solidifying its iconic allure.
VHERNIER – Calla necklace rose gold and ebony
From the legendary “pibe de oro” Diego Armando Maradona, to the then-President of the Republic Francesco Cossiga, key figures who played a role in the fair’s history will be highlighted. Additionally, various editions of Vicenzaoro will be integral parts of the narrative.
Gismondi1754 – Essenza collana no space
This homage aims to celebrate the fair’s evolution in the realm of jewelry, showcasing the involvement of young talents and exploring themes such as sustainability, innovation, education and adherence to international standards. A celebratory logo will be the hallmark of all communication, complemented by online content accessible to the entire community. This digital dimension aims to engage a broader audience and enhance the overall celebratory experience.
The goldsmith district and the city of Vicenza
The 70th anniversary of Vicenzaoro will not only commemorate the event itself but also highlight the crucial role played by the surrounding territory. This area is steeped in tradition and experience, serving as a fertile and indispensable foundation for the fair’s continual growth.
Annamaria Cammilli – Firenze pave color emeralds
At the core of the city, one can find numerous historic goldsmith workshops, the Jewelry Museum and a renowned “golden” street that runs through the center. This wealth of expertise contributes significantly to Vicenzaoro’s global credibility.
During the seventieth edition, the city itself will take center stage as the protagonist and spokesperson. Throughout the days of the fair, select showcases in the city center will narrate the story of VO70 and the art of goldsmithing. These displays will also provide online access to dedicated content, further enhancing the celebration and dissemination of knowledge surrounding this milestone event. An unmissable opportunity for all the jewelry community capable of representing the entire supply chain thanks to the original format “The Jewellery Boutique Show”.
Enjoy even more @ vicenzaoro.com
Article edited by Laura Astrologo Porché
Instagram: @journaldesbijoux
