The new Pomellato store opened its doors on the very central via Montauti 2/b, close to the iconic Fortino, in Forte dei Marmi, a famous seaside resort town located in the province of Lucca, in the region of Tuscany, Italy. The boutique is an intimate space completely aligned with the identity of the brand and of the trendy Forte dei Marmi sea-town. The maritime inspiration is palpable in the natural coconut floorings, the striped pattern chosen for the walls, and the beach furnishings such as director’s chairs and folding stools.
The chosen colours are a vibrant sea blue elegantly combined with a pink and red “Montenapoleone” colour. The glossy lacquered wood furnishings feature pink marble tops, thus paying tribute to Forte dei Marmi’s history. In fact, this town was an important crossroads in the transportation of precious marble from the Apuan Alps to the sea. It’s not by chance that in Italian Forte dei Marmi means “Fort of the marbles”.
Pomellato brings its unmistakable and Milanese style to the heart of Forte dei Marmi, where Maison’s natural understatement meets the exuberant language of colours, pushing the boundaries of creativity. Since 1967, the Maison has combined tradition and innovation, using the purest gold with diamonds and coloured gemstones, the savoir-faire of master goldsmiths, and experimentation. Handcrafted with passion and devotion, Pomellato jewelry is tactile, voluminous, easy to wear, and characterized by a bold personality, just like the women it addresses—strong, authentic, and accustomed to using jewelry as an expression of themselves.
Pomellato’s new space in Forte dei Marmi welcomes a wide range of collections. From Nudo, the quintessence of Pomellato’s values, featuring a signature cut that reveals the naked and pure splendour of the gem, to Iconica, with its tactile and velvety volumes and impeccable wearability achieved through a particular artisanal technique. From Catene, the reinterpretation of a jewelry must-have and an authentic emblem of the Milanese Maison, to the new Pomellato Together. This collection, with its sculptural and essential design molded into bands of gold and diamonds connected to each other, celebrates modern love in all its wonderful diversity.
Enjoy even more @ Pomellato Jewelry
Article edited by Laura Astrologo Porché
Instagram: @journaldesbijoux
