Scheduled to take place from February 22 to 25, 2025, at Fiera Milano (Rho), Milano Fashion & Jewels (MF&J) reaffirms its commitment to a business-oriented format, seamlessly blending market dynamics with creative innovation.
As MF&J approaches, anticipation is growing for an event that will bring together around 645 brands, including established companies, emerging startups, and visionary designers. With an international presence accounting for 38% of exhibitors, the showcase promises a diverse and dynamic selection. Attendees can explore the Spring/Summer 2025 collections, along with exclusive previews of the upcoming Autumn/Winter 2025 season.
Each edition of MF&J brings a fresh perspective, offering a diverse and dynamic selection of creativity, design, and top-tier craftsmanship. With unique materials, sophisticated techniques, and original concepts, the event is a must-attend for those seeking exclusive, one-of-a-kind pieces and fresh inspirations.
Andrea Marazzini
Ammia
Marcela Salvador
Three business-focused areas
The exhibition is structured into three main sectors, each tailored to a specific market segment.
- Jewellery
- Fashion Accessories & Apparel & beauty
- F&J delivery
Among these, a standout section is “Container of Contemporary Jewels”, which highlights contemporary jewelry design and high-quality artisanal craftsmanship. The area is divided into two interconnected sections, each presenting a unique interpretation of jewelry as both wearable art and conceptual expression. The first section features bold, innovative jewelry that merges cutting-edge techniques and unconventional materials. These pieces highlight the intersection of design and functionality, telling stories of creativity and artistic exploration. The second section offers minimalist installations, where jewelry is presented within an immersive environment, transforming each piece into an integral part of a larger artistic narrative. Here, jewelry is more than adornment—it becomes a thought-provoking artistic statement. More than just an exhibition, Container of Contemporary Jewels is an experience, blending design, art, and craftsmanship to celebrate the innovation and beauty of contemporary jewelry.
The space features collections from:
- Contemporary jewelry designers showcasing avant-garde works with unconventional materials.
- Specialized art galleries promoting emerging artists in modern jewelry.
- Artisans and workshops that merge traditional techniques with contemporary aesthetics.
- Fashion influencers and curators who shape and promote trends in the contemporary jewelry scene.
A true hub of creativity, this space invites visitors to explore jewelry as an art form, redefining its role in modern fashion and design.
Sodini
Sodini
Dolmann
Spotlighting future trends
Alba Cappellieri
MF&J remains a pivotal event for forecasting upcoming trends. In partnership with Poli.Design, and curated by Alba Cappellieri, Full Professor at the Politecnico di Milano, Head of Jewellery and Accessory Design, and Director of the Master’s in Fashion Accessories & Jewellery, the exhibition will feature two innovation-focused areas:
VISIONAIRES, spotlighting cutting-edge designs by emerging designers. The official opening will take place on February 23, 2025, at 3:30 PM in Hall 6 – A05.
DESIGN DIRECTIONS, a multimedia space outlining key fashion jewelry and accessory trends for 2025-2027. This event is a key opportunity for companies and creatives, providing valuable insights into future design directions while guiding them in merging innovation with their artistic vision to remain competitive and anticipate evolving consumer demands.
Antura Accessori
The upcoming edition will once again offer an immersive experience where shapes and materials come together in a dynamic showcase of ideas, inspirations, and reflections. This evolving narrative will outline the design trends for fashion jewelry and accessories over the next two years, reinforcing the idea that the future is shaped in the present. Through the exploration of two key trends, the event will define the aesthetics that will influence the industry in the years to come. This year’s trend research highlights two major themes, Dreampact and Craftique, which will be further examined through four micro-trends showcased at the event.
Informative Talks and Live Showcases
The exhibition will also feature a rich program of events, including talks and workshops, as well as fashion shows presenting the most captivating collections from participating brands.
Amlè Official
Vidda Jewelry
De Liguoro
Lebole Gioielli
Thot Gioielli
Strategic industry collaborations
Milano Fashion & Jewels continues to strengthen its synergy with MICAM Milano, the International Footwear Exhibition, and MIPEL, the International Leather Goods and Fashion Accessories Show, both scheduled from February 23 to 25. The event will also partially coincide with Lineapelle, the international trade fair for leather, accessories, components, and fabrics, taking place from February 25 to 27. Among its key partnerships is the collaboration with Bijorhca Who’s Next Paris, which has successfully introduced Italian designer jewelry to the French market and will welcome a delegation of French jewelers to Milan for the upcoming edition.
Another important collaboration enhancing the visibility of Italian contemporary jewelry and design is the partnership with the Roma Jewelry Week. As part of a special contest set to take place in October, Milano Fashion & Jewels will recognize the most outstanding designer whose creation best represents the perfect harmony of innovation, design, and competitiveness. At the same time, participating artists will have the chance to showcase a preview of their upcoming collections at Fiera Milano, offering a glimpse into their creative vision before the official competition. The longlasting collaboration with Ready to Show, an exclusive area in partnership with Georges Papa, continues to be a key reference point to the world of fashion sourcing. Another highlight is “Exploring Sustainable Fashion”, a dedicated space focusing on sustainability in fashion. This initiative is in collaboration with SFASHION-NET, a platform founded by Guya Manzoni and Marina Savarese, which promotes slow, ethical, and independent fashion brands. For 2025, Milano Fashion & Jewels strengthens its long-standing collaborations with CNA Federmoda, CNA Artistico e Tradizionale, and Confartigianato Imprese. These partnerships are dedicated to supporting small artisanal businesses, providing them with opportunities for international visibility and growth.
A must-attend event for professionals looking to discover the future of fashion jewelry and accessories!
Article edited by Laura Astrologo Porché
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