Travelling the world is a sophisticated lifestyle that demands style and functionality. For those perpetually on the move, constantly navigating airports and time zones, a watch that can keep up with their dynamic lifestyle is essential. Enter the Epic SF24 by Jacob & Co., a luxurious timepiece that not only meets but exceeds the modern traveller’s needs.

The Epic SF24 is named for its distinctive dual time zone indication, innovative design, and unparalleled functionality. The “SF” in its name stands for Split Flap, reminiscent of the large, nostalgic display boards that once dominated train stations and airports. This nod to a bygone era of travel evokes a sense of adventure and sophistication, aligning perfectly with the spirit of Jacob & Co. What sets the Epic SF24 apart is its genesis, which is rooted in frustration with conventional GMT watches. Many GMT timepieces in the market today share a monotonous design and limited functionality, failing to capture the essence of travel. Jacob & Co., known for pushing boundaries and redefining norms, created the Epic SF24 to address these shortcomings. This watch is an embodiment of the brand’s commitment to innovation and excellence.

The design is a masterclass in asymmetry, used here as a tool for both aesthetic appeal and enhanced functionality. The second time zone is elegantly displayed in an extension of the main case, housed within a wide sapphire tube. This unique feature ensures optimal visibility and reading comfort, making it easy for travellers to keep track of time across different zones at a glance. This blend of advanced functionality and striking aesthetics is the hallmark of good design, something Jacob & Co. has perfected. The watch’s Split Flap is a practical innovation that simplifies time zone changes. Unlike traditional GMT watches that require cumbersome adjustments, the Epic SF24 allows travellers to switch between time zones seamlessly. This feature is particularly beneficial for those who frequently cross continents, ensuring they stay on schedule without the hassle of resetting their watch. Moreover, the Epic SF24 is crafted with the finest materials, reflecting Jacob & Co.’s dedication to luxury and quality. The wide sapphire tube enhances the watch’s readability and adds a layer of durability, protecting the intricate mechanisms within. Every element of the watch, from its case to its strap, is meticulously designed to offer both comfort and style, making it an ideal companion.

This watch is a revolution in the world of horology. Its unique design and unparalleled functionality set it apart from the sea of conventional GMT watches. For those who view travel as a sophisticated experience, the Epic SF24 is the ultimate tool, embodying the perfect blend of style, innovation, and practicality. Jacob & Co. has once again demonstrated its prowess in creating timepieces that are functional and artwork destined to be cherished by travellers worldwide.
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Article edited by Anastasia Fedosova