In the heart of the picturesque lakeside city of Geneva, amidst the anticipation of spring, lies an event that embodies the essence of horological magnificence: Time to Watches. As the calendar inches closer to its prestigious unveiling, excitement pulsates through the cobblestone streets, for within lies an unparalleled celebration of craftsmanship and innovation.
Time to Watches, a beacon of creativity and inclusivity, is the hub of this grand gathering. With each passing year, its allure grows stronger, beckoning enthusiasts and industry aficionados to immerse themselves in an experience like no other. As the stage is set and the countdown begins, emotions run high, for what lies ahead promises nothing short of extraordinary. The recent announcement of an expanding exhibitor list sets hearts aflutter and pulses racing. Fifty esteemed brands have pledged their presence at the prestigious Haute Ecole d’Art et de Design (HEAD – Genève), with whispers of more to come. Each brand, a custodian of innovation and creativity, eagerly awaits the moment to unveil its 2024 novelties, poised to captivate and inspire.
From the storied halls of Antoine Preziuso to the avant-garde designs of Zannetti, a tapestry of craftsmanship from over ten nationalities adorns the canvas of Time to Watches, infusing the event with a truly international flair. It is a melting pot of cultures, ideas, and dreams, where boundaries fade and creativity knows no limits. But Time to Watches is more than just an exhibition; it is a symphony of voices echoing through the corridors of time. Infused with passion and intellect, talks promise a deeper exploration into the revolutions shaping the world of watchmaking. From discussions on innovation and diversity to the transformation of traditional business models, each session is a journey of discovery, inviting all to partake in the dialogue that defines our industry’s future.
As Christian Wipfli (the visionary founder and director of Time to Watches) aptly puts it, “The week ahead looks exciting.” Indeed, with a diverse array of brands on display and captivating discussions planned, the third edition of this remarkable event is poised to leave an indelible mark on the horological landscape.
This event truly celebrates passion, creativity, and the enduring spirit of watchmaking. It is where historical legacies intertwine with cutting-edge innovation, tradition meets technology, and dreams are transformed into reality. Join us as we embrace time in all its glory, for the journey ahead promises nothing short of extraordinary.
The open side of the watch world Time to Watches… a celebration of inclusivity and creativity that transcends borders and embraces diversity. Born in 2022, it is a testament to the transformative power of passion and collaboration. From historical manufacturers to newcomers, fashion to smartwatches, the event offers a platform where every brand can shine, every idea can flourish, and every moment is an opportunity to connect and inspire.
In watchmaking, time is not just a measurement but a canvas upon which we paint our dreams, desires, and aspirations.
Discover more @ www.timetowatches.com
Article edited by Laura Astrologo Porché
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