Boite d’Or was founded by Vilma and Dario Prandoni in Cuneo in 1978. After a while, they transferred the passion to their son and daughter, Alberto and Silvia, who are now following their parents’ footsteps in the jewellery world.
“We grew up among jewellery and watches. Our parents always worked in this sector. Alberto attended his first trade fair in Basel when he was just two years old! After completing our studies and individual experiences, we found ourselves sharing the same aspiration: producing our own line of jewellery that would distinguish itself from what the market offered and be the result of original design research, with Italy’s important creative legacy as its reference throughout the 20th century.
“ Carving out a niche in a very crowded global market does not seem evident, nor is it a foregone conclusion. Boite d’Or Jewellery offers the style and traditions of a time when famous names such as Tiffany, Pomellato, and Bulgari, among others, had the ability and strength to create jewellery on commission, customised to each individual’s desire, for the woman who would have worn it on that specific occasion.
“We want to go back to Haute jewellery design, choosing stones and materials of absolute quality, interpreted with an original design that will adapt to and reflect individual personalities. For this reason, we create unique pieces or limited editions. We propose colour variations and modifications to perfectly satisfy the desires of those who turn to us for our customisation capabilities”.
This has nothing to do with a market where famous names live on their glorious past reputations with a public that adapts to standard jewellery produced in large numbers. The Haute jewellery of Boite d’Or imagines and creates unconventional jewellery made with a precious structure and small twists of events. This jewellery aims to create emotions! “We want to repropose a taste for fun, with jewellery that surprises and takes those who wear it by surprise. We design rings, bracelets or necklaces as if they were living objects with their own personal stories. “
Artefacts that create an emotional bond with the buyer, by encouraging a private and continuous dialogue with him or her. “We are convinced that we must return to the right measure, that is, a few carefully chosen quality pieces, forgoing standardised and undistinguished quantities. We desire to become the interpreters of this changed attitude, even through a pricing policy that focuses on the value of the gemstones and materials rather than on secondary costs”.
The variety of stones and forms, as well as the themes used, opens to an encounter with the most diverse cultures on the vast global market. Colour, which is very present in each collection, is expressed through the choice of unusual stones treated with unusual cuts. The constant is given by the exclusive choice of noble materials and natural stones.
“We would like to reiterate that the product is not our focus, but the person is with his or her desires, dreams, tastes and cultural heritage. Our approach enables us to reach the individual and to interpret his or her requests. It is certainly a less direct path, but one that gives great satisfaction.
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Article edited by Massimo Basile
Editor & Founder