Chopard unveils a new chapter in its long-standing relationship with the event as the Cannes Film Festival 2025 unfolds with its unparalleled blend of glamour, artistry, and global prestige. Introducing the Chopard Café, an exclusive rooftop pop-up at the top of the legendary Hotel Martinez. This luxurious setting redefines the concept of hospitality during the festival, offering an oasis of refinement above the buzzing Croisette. Chopard, an official partner of the Festival de Cannes since 1998, has always found unique ways to express its creative identity in harmony with the world of cinema. This year, the maison goes beyond its iconic jewellery showcases and red-carpet moments to launch a lifestyle experience that embodies elegance, comfort, and artistic flair. The rooftop café it is a sensorial encounter with the brand’s essence.
Located at one of the most prestigious addresses in Cannes, the Hotel Martinez by Hyatt has long been a “meeting point” for A-list celebrities, filmmakers, and discerning travellers. By choosing this venue, Chopard ensures the café is imbued with the legacy of cinematic history and the splendour of the French Riviera. With panoramic views of the Mediterranean, the setting is as enchanting as the stars that descend on Cannes every May. The Chopard Café’s design captures the maison’s spirit with a delicate balance of modernity and tradition.
Gold-accented furniture, white linen-draped seating, lush greenery, and soft lighting create a relaxed yet sophisticated atmosphere. Floral arrangements reflect the iconic Palme d’Or, crafted each year by Chopard’s master artisans, while bespoke tableware bears the subtle touch of the brand’s unmistakable aesthetic.
The culinary experience offered at the café is no less considered. With a menu inspired by the flavours of Provence and the elegance of French haute cuisine, guests can enjoy a selection of refined dishes prepared with locally sourced ingredients. Light Mediterranean fare, exquisite patisseries, and a carefully curated wine list evoke a sense of indulgence suited to the season.
Highlights include citrus-infused tartlets made with lemons from Menton, delicately layered mille-feuille, and a signature rosé cocktail designed exclusively for the pop-up. Each dish and drink has been crafted to reflect Chopard’s commitment to excellence and beauty. It is a celebration of the senses, a moment of pause amidst the whirlwind of screenings, press conferences, and soirées. For Chopard, the café is an extension of its values, a tribute to craftsmanship and a sophisticated way of connecting with its audience.
During the festival, the Chopard Café will also host a series of private events, from intimate lunches to media interviews and exclusive gatherings for friends of the brand. These occasions will offer a more personal dimension to the Chopard experience, allowing guests to engage with the maison in a relaxed yet refined environment. Fashion editors, actors, directors, and cultural tastemakers are expected to frequent the rooftop, making it one of the most sought-after locations during Cannes 2025. This initiative also marks a broader evolution in how luxury brands approach major cultural events. Chopard offers an immersive lifestyle moment that speaks to its heritage and future. By merging hospitality, design, gastronomy, and brand storytelling, the Chopard Café underscores a shift towards experiences that elevate the luxury in every detail.
As the sun sets over the French Riviera and the lights of Cannes begin to sparkle, the rooftop café becomes a symbol. It is a place where cinema and craftsmanship meet, tradition and innovation converge, and the spirit of Chopard continues to shine as brightly as the stars on the red carpet. For those lucky enough to experience it, the Chopard Café at the Hotel Martinez offers a breathtaking view of Cannes… a new perspective on what it means to live and celebrate in style.
Article edited by Anastasia Fedosova