Pagani Automobili is set to make a grand entrance at The I.C.E. St. Moritz – International Concours of Elegance, scheduled for 21 and 22 February 2025. This prestigious gathering in the heart of the Engadin Valley will witness the much-anticipated dynamic debut of the Utopia Roadster alongside a curated selection of the brand’s most revered creations, promising an unforgettable spectacle on the frozen lake of St. Moritz.
One of the most eagerly awaited moments will be the public unveiling of the Utopia Roadster, a striking embodiment of Horacio Pagani’s vision that seamlessly intertwines advanced technology with a timeless aesthetic. Finished in the captivating Verde Mara, this masterpiece draws inspiration from a childhood model car built by Pagani, which remains a cherished piece at the Horacio Pagani Museo.
Grigio Montecarlo details, SuperSilver wheels, and a sumptuously appointed cockpit featuring woven Cacao leather with beige stitching further accentuate its immaculate design. A wooden gear knob and finely crafted dials in black and light bronze complete the evocative homage to artisanal excellence.
Accompanying the Utopia Roadster will be the Huayra Epitome, a bespoke marvel crafted by the Grandi Complicazioni division, renowned for its ultra-limited series of hypercars that push the boundaries of automotive craftsmanship and performance. Displayed both statically and dynamically, this unique model will exemplify Pagani’s commitment to technical ingenuity and artistry.
Beyond the frozen lake, Pagani will establish its presence in the heart of St. Moritz with the exclusive Salotto Pagani, a refined lounge offering an immersive journey into the marque’s illustrious universe. At this distinguished venue, visitors will encounter two legendary models: the track-focused Huayra R and the iconic Zonda S. The Huayra R, presented in Grigio Silver Puro with Verde Firenze accents, embodies the essence of unrelenting performance, underscoring its eligibility for the esteemed Arte in Pista programme.
Meanwhile, the Zonda S, chassis number 20, distinguished by its Blu Francia exterior and exquisite ivory and nubuck leather interior, is a testament to Pagani’s unwavering dedication to heritage and preservation.
A dedicated segment of the Salotto will be reserved for Modena Design, the Pagani Group subsidiary renowned for its precision CNC machining. Visitors will be granted the rare opportunity to witness the meticulous process behind crafting the Pagani Utopia steering wheel, a feat of engineering that transforms a 43 kg aluminium block into a finished masterpiece weighing a mere 1.74 kg.
Adding to the allure, The I.C.E. 2025 will also feature the Pagani store for the first time, presenting an exquisite selection of accessories, fine leather goods, and exclusive scale models that encapsulate the essence of Pagani’s artistry.
As Pagani Automobili takes centre stage at this distinguished event, aficionados and collectors will be granted an unparalleled glimpse into the brand’s fusion of heritage, innovation, and bespoke craftsmanship.
The I.C.E. St. Moritz 2025 promises to be an extraordinary celebration of automotive excellence, with Pagani Automobili at the heart of the spectacle.
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Article edited by Massimo Basile
Editor & Founder