Exclusive interview with JoAnn Gregoli, luxury wedding planner based in New York City.
The global destination wedding market is growing every year and, according to Research and Markets’ 2023 Destination Wedding Global Market Report, it brought in $7 billion more in 2023 than it did in 2022, growing from $21 billion last year to $28 billion in 2023. By 2027 the forecast says it will be worth more than $78 billion. Exclusively for Celebre Magazine, we had the pleasure of interviewing Mrs JoAnn Gregoli, a top luxury destination wedding planner based in New York City who travels worldwide for fabulous weddings, especially in Italy.
JoAnn Gregoli, you are one of the most renowned and prestigious international wedding planners specialising in destination weddings. Can you tell us a little bit more about how wedding planning has changed since you started?
“Wedding planning has changed since I started with the help of social media, which now influences every decision a couple makes. The advent of the internet and digital tools has revolutionized wedding planning. Couples now have access to online resources for inspiration, vendor research, and budgeting. Social media platforms like Pinterest and Instagram have become major sources of inspiration for wedding aesthetics. Weddings have become increasingly personalized to reflect the unique tastes and preferences of the couple. From custom décor to specialized themes, couples today prioritize creating a wedding that feels theirs authentically. There’s been a significant shift towards inclusivity and diversity in weddings. Couples are embracing traditions and ceremonies from various cultures and backgrounds, reflecting their diverse identities and experiences.”
What are the most challenging aspects of the wedding planning business today? Managing weddings during the ongoing pandemic brings unique challenges, including changing regulations, health and safety concerns, and navigating client expectations amidst potential postponements or cancellations.
“Many couples are facing financial constraints due to economic uncertainty, requiring wedding planners to find creative solutions to deliver memorable experiences within tighter budgets. With the rise of social media and Pinterest, couples often have high expectations for personalized and unique weddings. Meeting these expectations while staying within budget and logistical constraints can be challenging.”
What is your favourite Country for destination weddings?
“My favourite country is still Italy for weddings. Getting married in Italy allows couples and their guests to immerse themselves in the country’s vibrant culture and lifestyle. From traditional Italian music and dance to local customs and traditions, couples can incorporate elements of Italian culture into their wedding celebration, creating a unique and memorable experience for everyone involved. Italy is easily accessible from many parts of the world, with major international airports in cities like Rome, Milan, and Venice. This makes it convenient for couples and their guests to travel to Italy for their wedding celebration. From Tuscany’s rolling hills to the Amalfi Coast’s sparkling waters, Italy offers breathtaking natural beauty that provides a stunning backdrop for wedding ceremonies and photographs. Couples can exchange vows amidst vineyards, olive groves, or overlooking the sea, creating magical moments”
The importance of knowing a destination. When did you decide to focus on creating Fam trips to discover new places and destinations?
“As a daughter of a travel agent, Fam trips were the main way agents could experience and see the venues they were selling. I found as a planner you cannot sell a destination you do not know of have not experienced, knowing the property is invaluable. Pictures sometimes do not tell the full story of the location.”
Venice is one of the most requested cities in the world to get married, is this the reason you chose it for your latest fam trip?
“Venice is often called the “City of Love” due to its enchanting canals, historic architecture, and charming alleyways. Its romantic ambience makes it an ideal backdrop for a dream wedding. A wedding in Venice offers a truly unique and unforgettable experience for couples and their guests. From arriving at the wedding venue by gondola to enjoying a Venetian-inspired reception with gourmet cuisine and fine wines, every aspect of the wedding celebration can be tailored to create lasting memories. I wanted planners to experience the beauty and cuisine that draws people to this romantic destination”.
What was the programme in Venice? How did you select the destination wedding planners for this fan trip?
“Venice is steeped in history and culture, with centuries-old traditions and customs adding authenticity to wedding celebrations. Couples and their guests can immerse themselves in Venice’s rich cultural heritage, exploring historic landmarks, art galleries, and museums while experiencing the city’s unique charm and character. I wanted planners to experience the romance and help sell this city to their clients.”
What will be the priority for the clients in the next couple of years?
“Ensuring that every couple I work with feels heard, understood, and ultimately thrilled with their wedding day. This involves active communication, attention to detail, and a commitment to surpassing expectations. Staying current with trends and continuously innovating to offer fresh, exciting ideas to clients. This might involve exploring new themes, decor styles, or technological advancements in wedding planning.”
Do you already use AI for your business? How do you think AI will impact weddings and events?
“AI and VR technologies can enable couples to create immersive virtual wedding experiences for remote guests who are unable to attend in person. VR headsets can transport guests to the wedding venue, allowing them to virtually participate in the ceremony and celebrations from anywhere in the world. Overall, AI has the potential to revolutionize the wedding industry by offering innovative solutions to streamline planning, enhance the guest experience, and create unforgettable moments for couples and their loved ones.”
What is in your opinion one of the next top destinations in the world for destination weddings?
“Couples seeking adventure and wildlife encounters are choosing safari destinations for their weddings. Whether it’s a luxury tented camp in the Masai Mara, a lodge overlooking the Serengeti, or a private game reserve in South Africa, safari weddings offer a unique and unforgettable experience amidst nature’s splendour. This destination, followed by Morrocco for its exotic cuisine and landscapes, offers couples and their guests adventures of a lifetime.”
What is your best advice for a couple that wants to have a Destination wedding?
“1. Establish your budget early in the planning process and be mindful of additional expenses such as travel, accommodations, and vendor fees. Consider currency exchange rates and any hidden costs associated with planning a wedding abroad. 2. Communicate openly and regularly with your partner, families, and wedding planner to ensure everyone is on the same page regarding expectations, preferences, and responsibilities. Use digital communication tools such as email, video calls, and shared documents to stay organized and connected. Consider your guests’ needs and preferences when choosing a destination and planning the itinerary. Provide them with detailed information about travel arrangements, accommodations, and activities, and consider hosting welcome events or group excursions to make them feel welcome and included. 3. Work with reputable local vendors who have experience with destination weddings and are familiar with the destination’s logistics and regulations. Make sure your planner also aligns with locals, so you can also provide income for the local workers.”
Ready to Say I Do? Amazing destinations are waiting for you!
Article edited by Diana Da Ros
Photo by @michael_zennaro