Last June 24th, the prestigious 5 Stars Luxury Hotel Splendide Royal Lugano played host to an event that can only be described as an extraordinary success.

The highly anticipated and exclusive “White Party,” managed and organized by CulturGo, surpassed all expectations, captivating attendees from near and far.

This unforgettable evening was meticulously organized by CulturGo and flawlessly executed under the guidance of its esteemed President, Malou Hallberg-Merz.

As the sun set over the breathtaking city of Lugano, the Splendide Royal Hotel became the enchanting backdrop for the elegant White Night affair. Distinguished guests, hailing from Milan, Zug, Zurich, Como, Geneva and Lugano, were greeted with a mesmerizing cocktail reception accompanied by live music.




The event’s ambience was further enhanced by captivating photo sessions, where guests seized the opportunity to capture precious memories against the awe-inspiring backdrop of Lugano’s picturesque lake.

This remarkable event garnered the support of esteemed media partners, celebreMagazine World and Rinascimento Magazine, who added their prestigious touch to an already illustrious affair.

The “Total White” dress code and decor exuded an air of sophistication and exclusivity, casting a spell over all those in attendance. Of great beauty were the hostesses who, dressed as angels, welcomed and entertained the esteemed guests of the evening.


Hemcael, the Luxury Italian Perfume, added a delicate and sophisticated touch to the evening, enchanting the guests with its exclusive fragrances.


The allure of the immaculate white decorations, coupled with the stunning view of the lake, created an evening that was nothing short of magical, evoking a sense of elegance and charm that transported guests into a realm of unparalleled delight. While relishing in the company of fellow attendees, guests were treated to a delicate and refined dinner, complemented by an exquisite selection of wines specially curated for the occasion by the Splendide Royal Lugano renowned chef.

Throughout the evening, the talented Italian pianist, Leonardo Locatelli, captivated the audience with his melodic performances. From captivating sessions by gifted DJs and singers to the soul-stirring melodies emanating from the piano keys, the White Party was an auditory feast that left everyone mesmerized. Amidst the enchanting atmosphere, new connections were formed, and memories were forged as guests revelled in the sheer joy of this extraordinary celebration.

President Malou Hallberg-Merz extended her heartfelt gratitude to the distinguished guests who graced the event with their presence, travelling from all corners of Europe.

This unforgettable White Party has left an indelible mark, prompting CulturGo to announce the next edition scheduled for June 2024. Anticipation fills the air as attendees eagerly await the announcement of the exact date, eager to once again be a part of this prestigious affair.



CulturGo continues to excel in curating exclusive and successful events that should not be missed. With President Malou Hallberg-Merz at the helm, whose expertise and experience in the world of events are second to none, these gatherings have become the epitome of elegance and sophistication, attracting Lugano’s crème de la crème.


CulturGo stands as a beacon, fostering a global and intercultural private online community and offering an exclusive membership circle that is both enriching and captivating.


In a world that often rushes past, events like the White Party remind us to take a moment and revel in the beauty that surrounds us. CulturGo invites you to experience the magic firsthand, to immerse yourself in a world of elegance and sophistication where cherished memories are made and dreams come true.

Mark your calendars for the next edition of the White Party in June 2024, as Lugano awaits to embrace you in its ethereal embrace once again.

Enjoy even more @ culturgo.com
Photo by Edoardo Nerboni

Article edit by Massimo Basile
Editorial Director