Uniqueness, Essence and Elegance are just some of the trump cards of the great Fashion Designer Giulio Lovero! Since his childhood he has been attracted by everything that has to do with art and beauty, style and elegance, a passion that over the years has led him to design women’s clothes.
He completed his first studies at the Academy of Fashion, he threw himself headlong into the studio, taking an interest above all in contemporary fashion, fashion design, the various textile and decorative techniques, the History of Art & Costume. An education of his own, which leads him in short to have his first work experience. He started his career with important and famous ateliers, then he began to collaborate with the greats of fashion, even participating in previews of women’s collections in the golden years of Milan Fashion.
From Apulia and proud to be, he always has his land in his heart, despite his important experiences in Northern Italy. He decided to focus on his region and thus began his training as a fashion show coordinator, window dresser, costume designer, collaborating behind the scenes in important productions shot in Apulia that put him in contact with famous actors and women of entertainment, who choose him to take care of their images.
The fashion designer Giulio Lovero owes his success to hard work experience and to the continuous desire to update himself, in fact he defines himself in continuous evolution and affirms that “he likes to amaze“. An originality that distinguishes him in the jungle of fashion.
In Bitonto (his lovely hometown) after greatful success during a decade, the “Master of Style” Lovero decided to open in 2010 “Atelier Miss and Lady”, where taste, culture, tradition and elegance intertwine. A place dedicated to beauty, focused on women, a magical world of wedding and ceremonial dresses, with the typical style of high fashion associated with magnificent accessories. A complete look, signed Lovero and also the possibility to choose among a wide collection of great haute couture brands for ceremonies.
What characterizes the designer is undoubtedly the elegance of his collections, in fact his clothes never go unnoticed, indeed it remains the memory of a timeless class, all this makes his collections unique and unmistakable. Although he is an established designer, he has never hidden his love for his land and instead he has made it a strong point, giving prestige with his work to the city of Bitonto. He actully brought the jet set into the city, as when his boutique became a film set! Movie star Katherine Kelly Lang, the American actress famous throughout the world for the role of Brooke Logan and an integral part of the soap opera Beautiful, has filmed some scene right in Giulio Lovero’s boutique.
Maestro Giulio Lovero continues his work with passion and dedication, especially at a time like this when entrepreneurship is put to the test, after all his motto has always been “If you can dream it you can do it“.
Enjoy even more @ Giulio Lovero
by Stefania Abbruzzo