Following a triumphant summer marked by the introduction of Automobili Pininfarina’s groundbreaking design concept, PURA Vision, and the debut of the world’s first electric hyper barchetta-B95, we had the privilege of sitting down with CEO Paolo Dellachà. During our discussion, we learned more about Automobili Pininfarina and its pioneering approach to automotive luxury.
What brought you to Automobili Pininfarina?
I joined Automobili Pininfarina in 2018 as part of the management team responsible for launching the new Italian luxury carmaker, which led to the launch of the company’s first luxury car, the pure-electric Battista hyper GT. After holding senior positions as an engineer at Ferrari and Maserati, the prospect of developing the world’s most powerful road-legal car ever designed and built in Italy with such a prestigious brand was something I couldn’t resist. As a proud Italian, the Pininfarina name has always been an inspiration to me.
I am now leading Automobili Pininfarina into its next phase of evolution. With deliveries of Battista starting in 2022 and the recent world premieres of our PURA Vision design concept and the world’s first electric hyper barchetta-B95, the future of Automobili Pininfarina is very well set. In this new era of electric automotive luxury, we see clients absolutely prioritise design and personalisation in their purchase decisions. These elements are the at the core of our DNA and value proposition.
The name Pininfarina is often associated with iconic designs. For those who aren’t too familiar, could you introduce Automobili Pininfarina?
Automobili Pininfarina was created and launched in 2018, a completely new and complementary brand and business to our sister company, Pininfarina SpA. The high demand for Pininfarina’s impeccable design artistry led to some legendary collaborations, yet prevented founder Battista Farina from realising his own dream of creating a stand-alone range of Pininfarina-branded cars. Now we have created a team of experts and business infrastructure to realise his dream, starting with the award-winning Battista hyper GT and subsequently the world’s first electric hyper barchetta-B95.
Could you tell us more about the world’s first electric hyper barchetta B95?
We will begin producing and delivering the world’s first electric hyper barchetta B95 to clients in 2025. Only ten will be made, each in bespoke form. Pininfarina SpA has a long heritage in coachbuilding, now we at Automobili Pininfarina combine expertise across Design, Engineering and Manufacturing disciplines with a word-class, global retailer network. This ensures the client is at the centre of the process from start to finish.
What makes Automobili Pininfarina unique?
We live by a very simple and exciting mission statement: ‘Dream Cars. Made Real.’ We maintain a clear focus on clients’ needs at the pinnacle of the luxury market where our design excellence and extensive personalisation programme are vitally important. Without any compromises, we design, develop and deliver the genuine dream car he or she desires. We behave as a family, ensuring every interaction with our brand is personal and at the client’s convenience.
What upcoming challenges and opportunities do you anticipate?
We are presented with a fantastic opportunity to cater to the desires of discerning ultra-high-net-worth individuals. In this new era of automotive luxury powered by electrification; design and personalisation have emerged as paramount factors driving purchase decisions. Our proven track record, exemplified by the successful deliveries of Battista, underscores our capabilities. Furthermore, we have a bespoke programme that ensures no two cars will be alike, affirming our commitment to individuality. Our recent showcase of the PURA Vision concept epitomises our innovative design philosophy, while the unveiling of B95 demonstrates our commitment to our mantra. It is truly a ‘dream car, made real’.
As Paolo Dellachà leads this illustrious company into its next phase, it’s evident that Automobili Pininfarina isn’t just making cars; they’re creating art on wheels, and in doing so, they’re fulfilling their clients’ dreams one car at a time. It’s a journey worth watching, for they are the dream weavers in the world of automotive luxury, turning dreams into reality and setting the wheels of aspiration in motion.
Enjoy even more @ Automobili Pininfarina
Article edited by Massimo Basile
Editorial Director