This year, Vincenzo Spinnato secured his largest project-to-date. For the launch of Hollywood’s 100th year anniversary and in partnership with the Hollywood Chamber of Commerce, he was personally commissioned to create a memorable fragrance for this iconic landmark that is known all over the world, and is also where people want to experience for themselves the dream that it creates.
– Vincenzo Spinnato –
The certified nose and celebrity cosmetic chemist Spinnato is the formulator and creator of Judy – A Garland Fragrance and worked closely with Garland’s family to create a unisex fragrance that the legendary star would have been proud of. In the words of The National Observer, Judy Garland won her eternal fame as Dorothy, singing “Over the Rainbow” in the 1939 Metro-Goldwyn-Mayer motion picture classic, The Wizard of Oz. Her accomplishments, however, extend far beyond Oz. Across a career spanning five decades, Judy Garland came to be known and acclaimed as the world’s greatest entertainer.
Vince Spinnato is the CEO of Turnkey Beauty with over 25 years of experience as a beauty formulator for household names including Jennifer Lopez, Victoria Beckham, French Montana, and Gwen Stefani, and a fine fragrance developer for brands such as Chanel and Estee Lauder. With Vince’s wealth of knowledge in the industry, he has released a memoir called My Pursuit of Beauty and has a documentary called Skin Deep which is available on Amazon and Apple TV.
To add to his ever-growing list of celebrities who want his expertise, he was asked by The Ella Fitzgerald Charitable Foundation to create a fragrance that honours the First Lady of Song. Hollywood Legends is a collective which includes both Judy and Ella and will be supported by the Hollywood Walk of Fame with a retail outlet. The fragrance partnership will therefore have a global audience in association with the anniversary including the wrapping of aircraft, links with cruise ships and new movie releases. Hollywood and what the fragrance collection is tied to will offer strong marketing, media, and celebrity status support.
Judy is a unisex fine fragrance inspired by what Judy Garland herself wore. Coriander, Elemi and Californian Grapefruit shimmer over a heart of Honeyed Rose deepening to notes of Dark Orchid and Pink Pepper, evoking the emotion of Ms Garland’s music and classic Hollywood films. Luring and captivating, the lingering sweetness of Tonka Bean, Bourbon Vanilla, and Caramel balance against notes of Velvety Musk and Patchouli Woods.
The dark scarlet red colour of the limited edition 100th birthday – she was born on 10 June 1922 – bottle is inspired by the ruby slippers, while her famous dance number “Get Happy” is the main inspiration for the shape of the glass bottle, influenced by her body movements and image.
Article edited by Laura Petracco