Bugatti has officially unveiled the first Uyn for Bugatti apparel and footwear collection, the result of the new partnership between the two brands. While Bugatti symbolises innovation and craftsmanship in the automotive world, Uyn represents the pinnacle of technology in the sportswear sphere. The products of the Italian brand are used by Olympic athletes in every discipline, from skiing to cycling, and thanks to their decades of experience, Uyn’s engineers have succeeded in translating the extreme beauty and performance of Bugatti hypersports cars into a line of the highest quality, truly modern and innovative apparel.
“Every product that bears the famous Bugatti macaron reflects the facets of our beautiful marque. The new Uyn for Bugatti collection combines high-performance garments and cutting-edge design to meet the luxurious feel of comfort our customers expect. In the same way that our hypersports cars seamlessly integrate technology, the products of our new collaboration with Uyn achieve the same,” Wiebke Ståhl, managing director of Bugatti International, has declared.
The garments in the collection are engineered in Italy by AREAS (Academy for Research and Engineering in Apparel and Sport) – the research and development centre of Uyn, in ongoing collaboration with Bugatti. The partnership has led to the selection of intelligent yarns and the development of revolutionary shapes according to the principle that design follows function: Bugatti’s legendary C-Line design element has been reinterpreted by Uyn through cutting-edge textile technologies.
In clothing, the curved shape of the C-Line has been transformed into the special Ergomotion shoulder design for maximum freedom of movement. In the shoes, the C-Line is highlighted in the highly breathable areas of the upper section, creating a combination of comfort, performance and style that is the hallmark of the entire collection.
Marco Redini, CEO of Uyn said: “The launch of the first Uyn for Bugatti collection fills us with pride and marks an important milestone in the history of our brand. Cars are a great passion of mine and I have always admired Bugatti for its unique heritage, craftsmanship and engineering excellence. The marque’s modern hypersports cars encompass luxury, comfort and performance and are the same values that inspire Uyn products. I’m truly excited to partner with Bugatti because I am convinced we will translate the same extraordinary combination of comfort and performance into the clothing field. Uyn’s dedication to research and testing sets our company apart in this regard.”
The colours blue, white, black and red dominate the Uyn for Bugatti line, reflecting the
identity of the Molsheim-based company and paying homage to its glorious racing heritage. Tricolour French flag-inspired stripes add a discreet sporty touch to the entire collection. The apparel line includes ten models, starting with the classic cotton t-shirt redesigned into a high-performance garment. Uyn for Bugatti shoes are a new take on traditional sneakers: flowing design, advanced functionality and plant-based materials come together to create a new walking experience.
This is a collection that aims to redefine man’s relationship with clothing in day-to-day life through timeless garments that combine dynamic style with superior performance in terms of freedom of movement, breathability, fit and temperature regulation.
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Article edited by Cesare Colonna