In a move set to revolutionize the coloured gemstone market, Fura Gems proudly unveils its groundbreaking Mine-to-Market program with the launch of Celebration Sapphires, a collection of unparalleled elegance and allure. This initiative, which marks a significant milestone in coloured gemstone jewelry, brings together the expertise of leading manufacturers and retailers in a collaborative effort to elevate the industry to new heights.
Fura Gems, a trailblazer in the coloured gemstone mining sector, introduces its innovative Mine-to-Market program to the discerning consumers of India just in time for Valentine’s Day. The focal point of this initiative is a breathtaking array of pink sapphire jewelry, meticulously crafted in partnership with renowned manufacturers such as KGK, Jewelex, Caara, Kama Jewelry, Midas Diamonds, Laxmi Diamond, Sanghi Jewellers, Priority Jewels. This exquisite collection will debut nationwide through esteemed retailers, including Senco, PNG, Khimji, Talla Jewellers, Abhushan Diamonds and Gold, and Batukbhai Sons Jewellers. The decision to launch Celebration Sapphires in India stems from the country’s burgeoning jewelry market, poised for exponential growth in the coming years. The strategic move is reinforced by recent market research, highlighting strong demand for coloured gemstone jewelry among Indian consumers, with a remarkable 70% expressing intent to acquire such pieces within the next two years.
Dev Shetty, the visionary Founder and CEO of Fura Gems, expresses his enthusiasm for the launch, affirming, “Origin-certified Pink Sapphires present a tremendous opportunity for the Indian Retail Jewelry Industry, catering to customers’ desires for uniqueness, value, and superior quality.” He further elucidates, “Given India’s enduring affinity for vibrant colours, it’s a natural progression to extend its market presence in the region.”
Central to the launch is an impactful digital campaign featuring the talented Saiyami Kher, positioning pink sapphires as a contemporary symbol of self-love and empowerment. This narrative, resonant with the modern woman’s nuanced understanding of love, underscores the collection’s relevance in today’s cultural landscape. Moreover, Fura’s commitment to quality and innovation shines through its partnership with leading Indian manufacturers, ensuring the creation of contemporary designs tailored for the modern woman. The Mine-to-Market program guarantees complete traceability, instilling trust and confidence in consumers with each purchase. A distinguishing feature of their pink sapphires is their unique fluorescence, which enhances their vibrancy and allure. With mines in Mozambique boasting a consistent production of high-quality rubies and pink sapphires, it stands as a beacon of reliability and excellence in the gemstone industry.
To augment the mine-to-market offering, each piece of jewelry is accompanied by the Provenance Proof Blockchain, providing unparalleled traceability to the mine of origin. This commitment to transparency further solidifies its position as the preferred choice for gemstone enthusiasts worldwide. In the pursuit of excellence, the company pledges to invest significantly in developing the coloured gemstone category, with plans to extend the program to Australian Sapphires. Through strategic partnerships and a steadfast dedication to responsibility and traceability, Fura Gems is poised to shape the future of the coloured gemstone industry.
For more info, please contact: gianluca.maina@furagems.com
Discover more @ www.furagems.com
Article edited by Laura Astrologo Porché
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