Softhouse was born in Tuscany, a combination of natural and artistic beauty, the background and inspiration of the passion for fabrics and upholstery of Mariella and Laura Torri, founders of the company. Almost entirely feminine, this company is an expression of glamour and anticipation of fashion trends in the furnishing sector. It explores the most attractive forms of the styles of the past. It transforms them, with impetus, sweetness, rigour and particular attention to detail and craftsmanship of the product, the only form of production that expresses creativity and unrepeatability of the product.
The company has established itself as a leader in the luxury hotellerie sector because it has been able to inspire and excite its customer’s thanks to the wise use of colors and shapes with a refined taste, contemporary textures and the smart play of lines between past and present. The use of precious materials, the exact execution of the products, the rigour of the stylistic conductive line, are the mirror of the harmony. What distinguishes the rooms that Softhouse dresses with refined, eclectic and naturally beautiful taste without any ostentation, always consistent with the philosophy that animates the two sisters.
Mariella and Laura, Tenacious Women who, with determination and determination, have been able to make themselves known for their projects with a unique appeal, all over the world, because they have been able to make people excited at first sight. Softhouse creates and dresses environments, studying palettes and textures that are the result of constant research in various fields, from interior design to fashion, with experience gained in over twenty years of activity. The synthesis of these elements gives rise to Softhouse products that often have unique characteristics, in perfect balance between classic and contemporary; diverse and transversal for different spaces and contexts.
Softhouse’s Nature is to create sartorial products, which is why it has developed a real design atelier within the company that offers, through a specialized team, customized collections to accommodate the different sensitivities of increasingly globalized markets, which require tailor-made and often personalized products.
The environments dressed as Softhouses, whether hotels, residences, apartments, chateaux relais, yachts, all have a single denominator: the significant visual impact, for refinement and balance, uniqueness and unrepeatability.
In today’s various markets, promoting a product is very complex, it is not always perceived by a trained eye to beauty, to harmony, most often it is the advertising that conveys the image and promotes a product.
Softhouse, on the other hand, makes people talk about itself not only for the unmistakable aesthetic sensitivity and attractiveness of Made in Italy in general but for something more.
Aesthetics has Greek origins and means “sensation”, and it is a strong sensation to enter a room dressed as a Softhouse, a feeling that moves from basic codes, common to all, transmitting charm and charm, and being memorable and attractive.
Softhouse has reinvented and reinterpreted, in a contemporary key, surprising colour combinations typical of the fashion industry, and it has researched the details of the accessories. it has also cleaned up the shapes from stylistic frills, bringing to light the essentiality of the forms, dressing them impeccably, in a single word to quote Cocò Chanel “fashion passes the style remains“, and this is what comes straight from entering an environment designed by this prestigious small Italian company.
Enjoy even more @ Softhouse
by Arch. Silvia Fregoli