Giorgio Armani is the King of the Elegance, envied by the whole world. Since according to Giorgio Armani, trends are a mechanism that forces women and men to behave according to models established by others, the Emporio Armani autumn-winter 2020-21 collection brings together three fundamental elements for the female wardrobe: the short, the medium and the trousers.
I had the chance to be part of this Emporio Armani Fashion Show on Friday 21st of February at 11.30 am. Sit, next to me there was the fantastic Italian singer Gianna Nannini and the wonderful actress Margherita Buy.
What I loved, was large white writing flows on the mirrored scenography of the Armani / Teatro in via Bergognone: «I’m saying yes to recycling». This phrase opens the Emporio Armani fashion show, with a precise declaration of intent, confirmed by choice to send the leaders of the sustainable R-EA line on the platform first.
I then enter the heart of the show, whose inspiring most is “Be a Poem”, thinking of a young and strong-willed woman who plays with the dualism between male and female. She likes the long and “liquid” jackets, for dudes and the small blazers with high buttoning, which counterbalance the width and softness of the trousers.
I was positively impressed by Giorgio words: “I wanted to give maximum freedom of choice to women who know how to manage these many possibilities depending on their physique and attitude. And it’s real freedom because trends mean nothing: fashion must improve the woman who lives today. I believe that at this moment more than ever the trends are not there because they must not be there and it is not fair that they are there».
I strongly appreciate also the idea of admiring Peter Lindbergh artwork exhibition, which was right there. Just three words to describe “Be a poem” concept by Armani: Young, short and black.
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by Maria Zota