With the arrival of the winter season, the passion of many mountain and skiing lovers is renewed. Indeed, the endless winter with its cold temperatures does not slow down those who take advantage of their free time to relax and practice outdoor sports. Is also true that any self-respecting sportsman knows very well that in addition to willpower and passion, every sporting activity means appropriate clothing.
One of the leading and most important historical brands dealing with sportswear is Bogner, a German ski and outwear company. Passion for sport and fashion, comfortable elegance and refined attention to quality are the formula that has guaranteed the success of the Bogner brand for over 85 years.
The well-established German company is considered the inventor of sports fashion. Founded and funded in 1932 by ski champion Willy Bogner senior and his wife Maria, the company was originally a small production plant in a courtyard in the centre of Munich, but soon made its way onto the market, equipping the German ski team at the 1936 Winter Olympics.
Then Bogner’s son, Willy Bogner Junior, followed in his father’s footsteps as a professional skier and took over BOGNER in 1977. Today this is a famous and renowned brand for high-tech skiwear for professionals and fans of the sport, as well as luxury winter clothing lines. An international company synonymous with luxury sports fashion, a leading light for those who do not want to give up style and elegance while practising sports.
Currently, owner Willy Bogner Junior has entrusted the management to CEO Andreas Baumgärtner. The Bogner success is mostly due to its ability to adapt to the needs of an increasingly technological sports sector, focusing on research and innovation of materials. A formula that guarantees a popularity for the brand that has lasted for 85 years. A leader in sportswear, Bogner produces luxury products and high-end outdoor equipment, ensuring high quality.
Quality, elegance and style in making garments for every type of need, in addition to the men’s and women’s line, there is also a line of sportswear for children, comfortable and practical models to have fun in total freedom. The brand’s regular customers include entertainment stars and world leaders, famous politicians and leaders of transcontinental corporations. Besides, over time, the company’s range has expanded significantly, and golf suits, ski goggles, motorcycle protective suits and other products have been added to the ski suits.
What makes this brand unique is first and foremost the true master style of its craft, this applies to both models for professional athletes and free riders, elegant and comfortable clothing for Sunday and family outings. Secondly, the choice of high quality and technologically advanced materials with features that give the products unsurpassed durability, without letting moisture out from the outside and effectively remove excess moisture from the inside. If you want to be trendy on the ski slopes, you must wear a Bogner suit.
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by Stefania Abbruzzo