“Profane Icons” – Gold, diamonds and pearls in the sparkling Art from Marilyn to Audrey. The Majid Foundation is pleased to present “Profane Icons”, the exclusive and prestigious Art Exhibition from Marilyn to Audrey” signed by the Great Artist Dondé. “We are looking forward to revive Via Borgo of Ascona after this particular suspended time”, says Guglielmina Montano, Vice-President of Majid Foundation.
The exhibition, which will be open to the public from the 4th of July (Vernissage) to the 30st of August 2020, and will be held in the spaces of Majid, foundation dedicated to young talent, supporting them since March 2018. celebreMagazine World is proud to be the Official Media Partner of this exclusive Cultural-Art Event.
The internationally renowned Artist who exhibited in several cities all over the world, enjoying big success and curiosity everywhere thanks to his works studded with gold, colours and precious gems in a unique glitter between luxury and Pop Art, as well as attracting the admiration of important personalities such as Agnelli, Frank Sinatra, Prince Albert of Monaco, Mick Jagger… Presenting the 30 masterpieces during the Vernissage will be Dondé, a “sparkling” character as he loves to define his art.
About the Great Artist: Daniele Dondé was born in 1950 and grew up in a wealthy family of collectors of paintings in the Italian town of Cremona. A romantic and a bohemian by nature, after the death of his parents he quickly managed to become bankrupt and was forced to sell the rich collection of paintings, which he inherited. To his surprise, they all turned out to be fakes, (50% of the works were in fact fakes) sold tо his parents as originals. Donde then made his greatest discovery that he could sell fakes as fakes.
He began to create copies of old paintings; the market took them all and soon he opened a school for copyists in Cremona Italy. In 1984, he patented a certificate for fakes, which practically legalized them as works of art. Thus, he put an end to deceiving fakes and created a new trend in world art, known as “Fake Art” (Faux Art) or “The Art of Reproduction.” The artist called it “copyright forgery”; spread his ideas and way of thinking and they were quickly accepted everywhere in the world and became a global movement. 
He became the undisputed leader of the idea that until that moment had been considered crazy and unachievable. Working constantly and with determination, he took his idea around the world. Temporary art exhibitions of “legal fakes”, in major cities were organized: Milan, Rome, Geneva, Zurich, Munich, Madrid, Istanbul, Paris, London, New York, Moscow, Sydney, Tokyo, St Moritz, Gstaad, Monte Carlo. Works by Van Gogh, Monet, Renoir, Degas, Modigliani, Sisley, Lautrec, Pissarro was showed. Dondé’s motto was: “give everyone a masterpiece”. Dondé, appreciated by international famous VIP like Frank Sinatra, Roger Moore, Sofia Loren, Arnold Schwarzenegger, Sultan of Brunei, Prince Albert of Monaco, Mohamed Al-Fayed, Flavio Briatore.
About the Majid Foundation: The Majid Foundation makes an important contribution to society, encouraging and rewarding talent and merit. “Maison Majid” was founded in 2019 in Ascona. The Foundation is not profit, but rather to encourage, support and reward young artists, researchers and inventors belonging to different ethnic groups and religions, who develop interesting and innovative projects in various fields of knowledge.
The thought that moves the Majid Foundation revolves around young people, the future of society, our future, and it accompanies them by supporting them and helping them to achieve the autonomy that is part of their identity.
An inscription appears on the wall of the reception area: this is the slogan of Majid, with which we want to conclude: Walk on with hope in your heart, and you never walk alone.
Info “Profan Icons” Art Event
Exhibition: From the 4th of July to the 30st of August 2020
Vernissage 4.07.2020 from 6 pm to 11 pm
Fondazione Majid – Via Borgo 7, 6612 Ascona
From the 5th of July 10.30am – 12.30pm / 3pm – 7pm (closed on Monday)
Contacts: info@foundationmajid.com /+41 91 780 59 33
by Alexander Elisab