An unprecedented global phenomenon turned upside-down by a pandemic that unites people, societies, and continents in having to face the same fears and the same problems for the first time.
Certain aspects will never be the same again. Economy and industry are confronted with the task of having to rewrite the rulebook because the law of Darwinian survival requires a quick adaptation so as not to sink into those shifting sands that are engulfing company after company. This is easier said than done, even when the courage to step onto new paths is the result of a new way of thinking.
The events industry is certainly one of the sectors that have been most badly hit by the virus. Everything that can be a source of human contact is strictly prohibited. However, online events have flourished, including those held for humanitarian purposes. Amongst these, we have a Virtual Gala organised by the Andrea Bocelli Foundation and the Bervann Foundation, aimed at raising funds to assist with the aftermath of the emergency.
Over 1,500 representatives of family offices, high finance, investment funds, events businesses and the American jet-set have already signed up, as well as an audience of rulers of the Arab world. This online appointment is scheduled for 30th May, with attendance by invitation or in any case open to members of the aforementioned categories. Highlights of the event will later be published online.
The panel of speakers present for the section “Retail: from physical to digital”, addressing the very current issue of mass transition to digital, includes Alexa Fast, President of Italian Luxury Shopping, a broad-spectrum project recently converted into an e-Mall to support the excellence of Made in Italy, which groups retailers under an iconic name to promote and communicate to the world their DNA made up of heritage, history, quality and manufacturing that is unique in the world and capable of manifesting itself in many artistic, cultural and productive forms. An interesting technological and communicative contribution in COVID times, also with a view to taking advantage of a network of international H&UHNW relations from Hollywood to Dubai.
The correct online presence is a fundamental concern for all companies, not only Italian ones and, to achieve this, familiarity with the digital context of the reference is vital in order to take on the e-commerce phenomenon with know-how and advanced technologies, user-friendly infrastructures, among others, with augmented reality and multimedia and multichannel communications.
The real challenge is faced by those who do not have the human resources and capital to face all this on their own: under these circumstances uniting to be competitive at an international level can be a winning idea.
Raising awareness of the use of the mask, turning it into a fashion accessory that is, above all, Made in Italy, is one of the objectives of Italian Luxury Shopping which will make its first official debut on 30th May. After all, making Italian luxury resonate worldwide on the occasion of an event with such a great media impact is exactly what the Alexa Fast platform proposes.
by Dafne Ambrosio
Enjoy even more @ Event https://covid19onlinecharitygala.org/
Italian Luxury Shopping www.italianluxury.shopping