Helvacıoğlu Kahve and Pininfarina launch two new revolutionary coffee machines for professional baristas. Recent winner of the prestigious Good Design Award, the Levee professional two group coffee machine brings together the most advanced technologies developed by Helvacıoğlu Kahve, one of the most appreciated premium espresso Turkish coffee producers, and the unique style and user experience developed by Pininfarina. This first important award has laid the foundations for a new prestigious collaboration between Pininfarina and Helvacıoğlu Kahve: a new single group coffee machine, more compact and ideal for limited spaces, realized to complete Levee’s offering and to strengthen brand identity and recognition in the market.
User experience at the heart – The new Levee coffee machines put the needs of baristas at the centre of the whole experience, creating the best conditions to easily prepare the finest coffee even when under pressure. A result was possible thanks to Pininfarina’s extensive field research which initially focused on studying the daily gestures, behaviours and habits of qualified professional baristas inside their realm and, as a second step, actively involved them in order to explore in detail needs, pain points and wishes by co-creating, testing and refining different prototypes. This extended iterative process lead to the realization of the award-winning Levee two group coffee machine and its more compact version, expression of perfect balance among physical controls, as the knob, the lever and digital buttons.
Recognizable at first sight – The sophisticated and avant-garde design studied by Pininfarina immediately makes these two coffee machines stand out from the competition, setting an unprecedented standard in the market. Daring with and at the same time balancing warm and cold materials, such as metal and wood, confer to the Levee coffee machines a harmonic aspect while returning a pleasant tactile contrast. The use of wood, in particular, is not purely aesthetic, but hides capacitive buttons underneath, making the interaction pleasant and satisfying. Finally, the wise use of glass feet, inspired by the extended expertise of Pininfarina in furniture design, creates a floating effect, providing an overall sense of lightness.
The rise of a new brand – The levee is Helvacıoğlu Kahve’s new brand created to set out a new standard in the industry by producing highly innovative and well-designed coffee machines. Pininfarina had the role of translating this outstanding vision into a design language capable of communicating premiums at first sight and creating an emotional bond with end-users, thus materializing Levee’s ambitions and brand values.
Article edit by Stefania Abbruzzo