Perched elegantly among the silvery expanse of ancient olive groves in the enchanting Itria Valley, and only a stone’s throw from the famed White City of Ostuni, a new chapter in Italian hospitality is about to begin. Vista Ostuni, an extraordinary new destination that seamlessly merges historical depth with contemporary elegance, has officially been inducted into the prestigious portfolio of The Leading Hotels of the World (LHW). This recognition places Vista Ostuni among a global collection of over 400 independently owned luxury properties celebrated for their unique character and excellence in service.
Vista Ostuni is a sensorial journey into the heart of Apulia. Set within the restored walls of the former “Manifattura Tabacchi”, an architectural relic dating back to the 14th century, the property stands as a testament to the harmonious marriage between cultural heritage and modern refinement. With its panoramic rooftop views sweeping from the Adriatic Sea to the city’s whitewashed maze of alleyways, and its dedication to curating tailor-made experiences, Vista Ostuni offers an immersion into the spirit of its land that is as deep as it is luxurious.
Deniz Omurgonulsen, Vice President of Member Experience at LHW, encapsulates the hotel’s essence: “Vista Ostuni gracefully and authentically captures the soul of the White City. Nestled above a sea of ancient olive trees, the property invites guests to lose themselves in Ostuni’s sun-bleached lanes, to recharge in the spa embraced by nature, and to uncover the region’s cultural riches guided by a devoted team. It is a singular expression of Apulian hospitality and a noteworthy addition to our collection.”
With its anticipated July opening, Vista Ostuni marks a significant evolution in the Vista brand’s vision. Conceptualised by Bianca and Luigi Passera, Vista aspires to bring refined luxury to places where it has not traditionally flourished. The brand is distinguished by a philosophy of understated elegance, Italian roots with international sophistication, and an unwavering dedication to discretion, sustainability, and bespoke service. As a Benefit Corporation since 2021, Vista actively cultivates positive social and environmental impact, a commitment that is visibly present in every detail of the Ostuni property.
– Cristina Zucchi –
Cristina Zucchi, General Manager of LarioHotels, elaborates: “With Vista Ostuni, our aim is to offer a version of hospitality that is sincere, deeply respectful of history, and capable of giving something meaningful back to the region. Being welcomed into The Leading Hotels of the World is a prestigious endorsement of our commitment to excellence and to crafting memorable, personalised experiences.” Comprising just 28 spacious rooms and suites arranged around a historic arcaded cloister, Vista Ostuni offers an atmosphere of intimate grandeur. Guests may savour the culinary artistry of two restaurants and two bars, or ascend to the rooftop to delight in sweeping vistas from the sea to the cityscape. Three pools, two outdoor and one indoor, offer moments of leisure, while the spa, with its beauty centre and private suites, promises rejuvenation in serenity. A state-of-the-art fitness area complements the wellness offering.
Beyond its architecture and amenities, the property is enveloped by more than 16,000 square metres of landscaped parkland, a curated homage to Mediterranean flora and a refined reinterpretation of the traditional Apulian orchard. Aiming for LEED certification, Vista Ostuni underscores its pledge to responsible hospitality and regional enrichment. The hotel’s integration into The Leading Hotels of the World also grants its guests access to the esteemed Leaders Club, a complimentary loyalty programme offering a host of benefits across the global LHW collection. Members enjoy perks such as complimentary breakfast, early check-in, late check-out, room upgrades, and curated events, making each stay not just luxurious but genuinely unforgettable.
From restored aristocratic palaces to ultra-modern urban retreats, The Leading Hotels of the World has curated exceptional hospitality since its founding in 1928. In welcoming Vista Ostuni, the organisation affirms a collective belief in the transformative power of authentic travel.
In the heart of southern Italy, where time slows to the rhythm of cicadas and the land bears the gentle touch of history, Vista Ostuni stands poised to redefine luxury.
Enjoy even more @ www.vistaostuni.com
Article edited by Massimo Basile
Editor & Founder
