Altamoda Roma this year has been held in one of the most interesting locations of Rome – in Cinecitta Studios that is a charming movie set where most famous historical films like Cleopatra, Ben Hur and others have been created. Rome Fashion Week began with the words of Silvia Venturini Fendi.
On 2 February, the President of Altaroma inaugurated the three-day event, held for three days in the Cinecittà Studios: ‘’Altaroma is an institution, a family, a travel companion to grow, overcome difficulties and achieve success. It is a role that we have helped develop and have tenaciously defended, especially in recent years. We have been able to do this thanks to the confidence and support of local institutions, such as the Chamber of Commerce, the Region of Lazio and national institutions, such as the Ministry of Foreign Affairs, the International Cooperation and the Italian Trade Agency.”
This is how the Rome Fashion Week began, with the words of Silvia Venturini Fendi. On 2 February, the President of Altaroma inaugurated the three-day event, which will end today in the Cinecittà Studios.
Not only the location of Altamoda was exciting, but also the number of fashion designers that organized their fashion shows in this suggestive location and all the jewelry and show designers that have showcased their creations in the lounge of Altamoda Roma. To take part in this amazing fashion journey have been such brands as Alberto Audenino, Edoardo Gallorini, MUUSA, Simon Cracker, Casa Preti, Gaio Fatto – A Meno, Gretel Z. who took part in the official calendar of the fashion manifestation. Altamoda also hosted the Rome Young Talents fashion show and numerous Fashion talks and digital awards.
An extraordinary fashion journey in Basilica Aemilia, an evocative location on the set of the Ancient Rome of Cinecittà Studios, where seventy-nine brands will alternate between 2 and 4 February, selected from the highest expressions of the new Made in Italy craftsmanship.
The great innovation and creativity has been represented by these prestigious brands: 3DICI, Aelle, Annagiulia Firenze, Arianna Di Maio, Bav Tailor, Beltepà, Benevierre, Casa Preti, CDC_- Studio, Edoardo Gallorini, Eticlò, Flavia Valentini, Francesca Cottone, Francesca Marchisio, Frida- Kiza, Gams Note, Giovanna Nicolai, Gretel Z., Homie, Italo Marsiglia, John Zucca, Lorenzo Se- ghezzi, Maria Sapio, Marinella Piccinno, Muusa, Of Handmade, Orequo, Sartoria 74, Scilé, Silence Please, The Silted Company, Valentina Poltronieri, Yekaterina Ivankova, Zerobarracento, Alessandra Balbi, Alfio Bruschi, ID.Eight, Maiorano, My Chalom, Piferi, Traffico, Adelaide C., Āim/Handmade in Italy, Asiana, BGBL – Bouncing Bags, Carlottambra, De Couture, Femea Milano, FRP Collection, Lara Bellini, Lucrezia Kauffmann, Luhdo, MAG, Marco Trevisan, Michele Chiocciolini, MM33, Ninael Roma, Noesi, The Guitar Bag, Vanessa Saroni, 107 Gioielli, Blasted Skin, Carlotta Scarabeo, Delve Artisanal Jewelry Art, Giulia Barela, Inværso, Largentaria, Lunante, Manùfatto, Midorj, Niccolò Pasqualetti, One Million Jewels, Sabrina Formica, Vu Elle Jewels, Alldaylong, Lovissima, Mermazing.
Altaroma defends and consolidates its role as a point of reference for independent brands and emerging designers among Italian events. It positions itself internationally as the fashion week of new, innovative, sustainable and high-quality Italian fashion. More than 70% of the more than 80 brands produced by Altaroma – 79 in the Showcase project – boast sustainable production. Moreover, about 80% of them are start-ups and projects founded or led by women. “Altaroma has undergone a major transformation – continues the President – and I think that the event and the city itself can increasingly be considered as the cradle of new ideas, innovation and start-ups. We were among the first to focus on sustainability and digital presence. Ours is a path to enhance the value of Italian production through all the new drivers of fashion development, in such a way to help brands access international markets.”
This has been another successful edition, which has confirmed the effectiveness of the digital platform. Consolidated and enhanced by the app, the platform has managed to convey the image of a hub for young talents, emerging brands and independent designers. The numbers also confirm this success:
– nearly 400 accredited journalists and over 40 international press guests from various countries, including Brazil, Kazakhstan, Spain, Ukraine and the UK
– 90 brands and designers participated in the event
– 170 buyers, showrooms and concept stores registered on the digital platform, 50 of which in attendance
– 11 fashion shows in the Cinecittà Studios and one external show
Over 76,000 users followed the event online through Altaroma’s platform and new app.
One of the most interesting outside events was a theatrical performance Cicatrici Preziosi at the PLUS Arte PLUS gallery organized by Gabriella Carducci, Eleonora Albrecht and Alessandro Messina, press office by Stefania Vaghi that included a fashion show with the participation of ladies who have been cancer survivors to bring awareness to this important subject. Designer Mariel created the dresses for this particular fashion show. Another important outside event has been a fashion show International Couture at Baglioni hotels, hosted by Maria Cristina Rigano with such brands as Missaki couture, Natasha Pavluchenko, Abidikkia, Sabrina Moroso and Marcela de Cala. This manifestation has been an actual bridge from east to west as many designers were from the Middle East.
“The role of the city of Rome is now clear – concludes the President – Rome is the hub of young talents, emerging brands, and independent designers, and this means working on values, content and methods that are constantly evolving. Each season of the Rome Fashion Week perfectly sums up what Altaroma does throughout the year: creating a network and becoming a conveyor of opportunities for each designer and brand, starting from training courses – without which growth is impossible – up to the catwalks. Fashion has been part of the life of Rome throughout history. Today it does so by focusing more than ever on innovation, the future and the new generations. Over the last few days, the climate of institutional cooperation has been evident. The Chamber of Commerce of Rome, the Region of Lazio, and the Municipality of Rome will continue working on a shared fashion strategy. This cooperation will certainly benefit our community, our young people and the fashion system throughout the country.”
For sure, this edition of Altamoda Roma has been an evident success and exciting to watch both live and in digital format and has brought a wave of positivity to fashion in Italy and worldwide.
Discover more @ Altaroma 2022
Edit by Ekaterina Shevlyakova