The brand of the spirit of modern luxury tourism once again after 113 years ferries the elite travelers in a phantasmagorical destination, the quintessence of the temple of hospitality, The Hotel Ritz, a monumental building in neoclassical style, which insists majestic and overlooking the Royal Green Park in the famous 150 Piccadilly, boasting 136 elegant rooms mainly in Louis XVI style, including 112 rooms and 24 deluxe suites.
The Haute hôtellerie embodied by the Ritz is due to the action of the Swiss entrepreneur César Ritz who, in the middle of the Belle Époque, encouraged the propulsive development of the hotel industry by founding in London in May 1906 the first Grand Hotel Ritz, an imposing structure rich in architectural elements similar to other buildings in the Rue de Rivoli in Paris, including an earlier Hotel Ritz built in 1898, which has an identical portico to the London one.
The Hotel is currently owned by the hotel holding company Constellation Hotels, part of the Qatar Emirate’s fund, purchased in 2015 by the Barclay brothers who sold the hotel along with the other two prestigious London hotels, The Berkeley and The Connaught. The sublimation of the Ritz Hotel, of which it remains a marked personification at a symbolic-cultural level as an emblematic and attractive place, is still enshrouded in the ancient sentimental spirit that animated its founder, and continues in an ‘ordo amoris’, to aggregate the new post-modern tribes of luxury travelers by transporting them to the luxurious structure.
The architectural magnificence of the hotel, in which each room enjoys a magnificence with attention to detail, beyond a valued codification of the basic services, the services that remain the essential factors of excellence that distinguish the hospitality unfold in a varied range of comforts including: Butler’s layout, Wi-Fi help, recreational services of the fitness center, meeting rooms and events, banquet rooms and wedding receptions where to celebrate dream weddings surrounded by an atmosphere marked by an aristocratic theatricality.
It is also the only London hotel to offer a private casino. In 2002, The Ritz London was awarded the Royal Warrant by the Prince of Wales, a prestigious award that it enjoys with a touch of pride, winning the absolute record of excellence for its refined banqueting and catering services.
The opulence of the Art Deco rooms is a corollary to the starry Ritz restaurant, which offers a gourmet cuisine that is both delicious and refined, with the plus and soft service given on Fridays and Saturdays with the “Live at the Ritz“, an effervescent musical entertainment that entertains guests, not to mention the institutional ritual of afternoon tea and the fresh cocktails of the Rivoli Bar to be sipped at the enchanting and exclusive Club Palm Court. Staying overnight at The Ritz means embarking on a memorable initiatory journey, enjoying a welcome that is spectacular and sacralised by the strength and ability to excite and amaze guests.
The ethical-aesthetic atmosphere of The Ritz embodies a perfect mechanism of seduction and fascination of the reception in which they are summarized: exhibition, display, desire for imitation and inclusion, which dictate an exclusivity of participation in an intense social life, strong of a powerful symbolic charge and a crystallization of common emotions that are projected into the collective imagination, giving it an aura of magic and a collective aesthetic thrill that is very difficult to escape.
Enjoy even more @ The Ritz Hotel London
by Anna Lorito