Twelve dates from 2021 to 2023. More than 3,000 km of the roadshow and about 1,000 Lamborghini owners and collectors and dream-cars will parade together with their cars through the main locations of the international jet set. The experience par excellence dedicated to those who own a car made in Sant’Agata Bolognese, but not only, evolves in the universe of luxury and lifestyle. Let’s find out all the details of a format that is about to renew itself.
Man and woman as the measure of all things. This is the concept at the heart of the Italian Renaissance. Still, it is also the ambitious objective of BULL DAYS (an utterly independent luxury experience dedicated to Lamborghini vehicles owners and others. We have discussed in detail here on the occasion of a face-to-face meeting with the founder of this format, Stefano Cigana, with whom we also had the opportunity to discuss his business model in a dedicated interview in Rinascimento Magazine) which, starting this year, will be called “BULL DAYS LUXURY EXPERIENCE”.
Why? Because this format – whose only credential required for participation remains that of being part of the exclusive luxury business circle – will become an all-round luxury experience as of 2021, embracing the full range of areas of interest in the world of luxury and visiting (over 12 editions, from now until 2023) the most prominent locations of the international jet-set on four continents. More than 150 luxury brands present, over 3,000 km of the roadshow and about 1,000 owners of Lamborghinis, and others are taking part, who will share not only their passion for the world of luxury but also their way of being; that of the self-made men and women who find in the founding values of the event and the Italian supercars the perfect counterpoint to their soul.
2021: FROM ITALY TO DUBAI – As we said, it starts this year. And it begins right where the BULL DAYS was born, that is the Bel Paese. The first one will be held from 23rd to 25th April between Caorle and Jesolo (along the beautiful Venetian coast). From 2nd to 4th July, the second one will take place in the heart of the magnificent Tuscany (touching Florence, Chianti and Val d’Orcia). And as the year draws to a close, to end the year on a high note (as well as to rediscover the warmth of the environment that wanes in Italy from September onwards), BULL DAYS LUXURY EXPERIENCE will be making its first international trip of the three years (following last year’s Monte-Carlo) to the United Arab Emirates (UAE). The focus will be on Dubai, bringing the roar of the engines to echo amidst the iconic skyscrapers of this region, which in turn “break up” a panorama made up of desert sands, crystal-clear sea and luxurious surroundings where participants can delight in the most renowned hotels or shopping streets.
2022: FROM THE USA TO THE UK, VIA THE PRINCIPALITY OF MONACO, SWITZERLAND AND ITALY – The year 2022 will bring great news and long-awaited reconfirmations. It will start from Florida, more precisely from Miami: a location famous for its charm, its beaches, its nightlife and its tropical climate (and made legendary for these characteristics also by a series of Hollywood films such as BAD BOYS), as well as for its high concentration of dream-cars.
From here, BULL DAYS LUXURY EXPERIENCE will head back to the Old Continent to target Monte-Carlo (where the dream-cars participating in this experience have been admired during 2020) in the run-up to the F1 Grand Prix at the end of May. It will then be the turn of the UK, especially London, where during the BULL DAYS England, participants will have the opportunity to experience the luxury of the British capital and be enchanted by the landscapes that characterize Great Britain. And for those who dream the charm of snow and mountain scenery, the winter editions will be held – between the end of 2022 and the beginning of 2023 – in Switzerland, Saint Moritz and Italy, Cortina d’Ampezzo. Ideal for those who love both motors and skiing.
2023: SOUTH AFRICA, FRANCE, USA AND THE MIDDLE EAST – Last but not least, the 2023 edition. During which BULL DAYS… will stage LUXURY EXPERIENCE in numerous locations. It will start in South Africa, a land rich in colour and tradition. They were chromatically contrasted by mountains, desert charm and oceanic water surfaces, where supercars will contribute to further colouring this natural visual spectacle. From here BULL DAYS will make its way to France, more precisely to fashionable Saint-Tropez, where yachts, sailing boats and the glamour of a world-famous seaside resort will contribute to guarantee the glamour of this experience.
And after this European stop, BULL DAYS LUXURY EXPERIENCE will return to the New World to visit Pebble Beach (California), home of the homonymous International Concours d’Elegance that every August attracts the crème de la crème of the automotive world. To close in style, there will be a fantastic Middle Eastern tour between Dubai and Abu Dhabi, where the BULL DAYS will take place in contrast to ancient culture and ultra-modern architecture. In short: if you are a dream-car owner if you love beauty and refinement and are looking for a pleasant escape from everyday life – moreover in the company of a group of people with whom you can share your passions – a vast portfolio of proposals, from now until 2023, is open to you. How can you get involved? Simply Register here.
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Edit by Alessandro Colombo